Lenina and Linda Character Foils Essay - 666 Words

In Aldous Huxley’s Brave New World, Lenina and Linda are character foils of one another. Huxley foils these characters in order to show the differences not only between their characters, but also to show the difference in the societies that which they are accustomed to. Lenina and Linda were complete strangers and had never met; however, they share many similarities while remaining different. Both Lenina and Linda use soma to escape from the realities of the world. Soma is a symbol for instant pleasure, and to avoid unpleasant situations. Lenina’s use of soma suggests that she is trying to suppress feelings of embarrassment, depression, and later her infatuation with John. Resembling words that of a drug addict, Lenina says â€Å"I†¦show more content†¦Both Lenina and Linda use soma to avoid confrontations of the problems they endure. Furthermore, their maternal attitudes balance each other. Lenina is unable to grasp the concept of motherhood because of h er â€Å"Beta- Mindedness,† a result of her conditioning. Linda, like Lenina, is unable to fully understand being a mother as well. Linda expresses obtrusive attempts at motherly affection. For example, she constantly refers to John as â€Å"baby† and says â€Å"come and lie down, Baby† (Huxley 111). Linda’s motherly affectation is a result of her being engulfed by shame, and causes her to feel the need to play a caring mother. Both Lenina and Linda engage in promiscuous activity. Lenina has been conditioned to think that it is natural to be in a polygamous relationship, and having one partner is considered to be abnormal. In fact, it is Fanny who says â€Å"it’s such horribly bad form to go on and on like this with one man† (Huxley 36) and encourages Lenina to act more promiscuous. On the Savage Reserves, Linda has indiscriminate sexual affairs with the husbands of other women living in the Reserves. Linda allows Popà ©, her lov er at the Savage Reserves, to use her to satisfy his sexual desires. For these two women, engaging in frivolous acts is considered normal because of the conditioning they were subjected to in their environments. Both women allow men toShow MoreRelatedBrave New World - Huxleys Message1253 Words   |  6 Pagesprotagonist is described as the prominent character in a novel or text. In Aldous Huxley’s â€Å"Brave New World†, John the Savage is the central protagonist opposed to Bernard Marx or Helmholtz Watson because he symbolizes cultural difference amongst the World State and the Savage Reservation. Although Bernard and Helmholtz demonstrate differences that would not be accepted in the civilized society, they are only seen as leading characters. Huxley uses John’s character to point out the short comings of whatRead MoreEssay on Aldous Huxleys Brave New World1949 Words   |  8 PagesIII. Character Description 1. John the Savage Thomas and Linda’s son, John, is a scholar and resident of the savage reservation in New Mexico. Despite not being introduced until Chapter 7, John is seen as the centralizing character of the novel. Unlike the rest of his community, he is educated. When Lenina and Bernard come across John during their trip, they soon realize John’s biological father is the Director, Thomas. Once reaffirming this, Bernard and Lenina offer to bring John and Linda backRead MoreReview Of Brave New World 1779 Words   |  8 Pagesreproductive cycles to the practicing of hypnopaedia to shape the ideals of society. The title serves the purpose of further backing these achievements, by portraying a sense of achievement. The title also serves a purpose in developing certain main characters in the novel. When Bernard Marx first arrives at the savage reservation in New Mexico, he enters a new world, filled with the cultural and practical habits of the previous civilization. Likewise, when John arrives in London, the technological prowess

A Streetcar Named Desire By Tennessee Williams - 1644 Words

â€Å"I have to drive to work, take care of my finances, maintain a social life, and take care of my kids while being a supportive wife,† a modern woman would say. Throughout American literature and history, the role of a â€Å"traditional woman† was vacuous- to stay at home, to cook, to clean, and to take care of the children. Today, that stereotypical role is no longer a strong foundation for their lifestyle. Women’s role in America has changed overtime because they are no longer dependent on men, discarded in the workforce, or seen as voiceless and depreciated. For hundreds of years before the movement of feminism, society defined a woman not by her integrity and personality, but by her man. This concept is seen in A Streetcar Named Desire, written by Tennessee Williams. Stella, a naà ¯ve 25 year-old, constantly succumbs to her husband’s demands. He deliberately oppressed her down to inferiority, referring to himself as â€Å"the king around here† (Williams 107). Additionally, her husband believed that under the Napoleonic code, all the property she owned also belonged to him. Stella’s family owned the property of a family plantation named Belle Reve; Stanley demanded to see the documents pertaining to this plantation. He became heated and felt betrayed, thinking he was being cheated out of money and property, when in reality, the plantation was Stella’s responsibility. Stanley’s attitude of superiority mentally destroyed Stella because she was ultimately a silly wife made of herShow MoreRelatedA Streetcar Named Desire By Tennessee Williams1109 Words   |  5 Pagesâ€Å"A Streetcar Named Desire† is a play written by Tennessee Williams. Williams was born in Columbus, Mississippi but with a different name. He changed his name from Thomas Lanier Williams to what the readers know today as Tennessee Williams. (Forman). Williams is widely known for his plays, short stories, and poems across the wor ld. He has won many awards for his work such as The New York Critics’ Circle Award and 2 Pulitzer awards. The play â€Å"A Streetcar Named Desire he won his first Pulitzer PrizeRead MoreA Streetcar Named Desire By Tennessee Williams1442 Words   |  6 PagesThroughout Tennessee Williams’s play, â€Å"A Streetcar Named Desire† one can learn a large portion about his personal life. In the play the character, Blanche has a mental illness the same as his sister Rose had in her lifetime. Blanche’s ex-husband was also homosexual and he made the point to say that he left her for a man and Williams himself was also a homosexual. Tennessee chose for the story to be based in New Orleans, which was a crumbling town at the time and Williams was living a crumbling lifeRead MoreA Streetcar Named Desire By Tennessee Williams928 Words   |  4 PagesAnalysis Paper: A Streetcar Named Desire For my analysis paper, I have chosen the full-length play by Tennessee Williams, A Streetcar Named Desire. The drama containing several forms of realism was released in December of 1947 and stayed open on Broadway for two years until December of 1949. The play in set in New Orleans, Louisiana in a simi-poor area, but has a certain amount of charm that goes along with it. Williams creates a vast web of emotional conflicts thought all the characters, whichRead MoreA Streetcar Named Desire, By Tennessee Williams1629 Words   |  7 PagesA Streetcar Named Desire, written by Tennessee Williams, was first performed on December 3rd, 1947. Chronicling the actions and events that take place when two sisters are reunited, A Streetcar Named Desire is regarded as one of Tennessee William’s most successful plays. Likewise, â€Å"Blank Space†, written and performed by Taylor Swift, was first performed November 23rd, during the 2014 American Music Awards. â€Å"Blank Space† s pent 22 weeks in the top 40 charts and is featured on the best selling albumRead MoreA Streetcar Named Desire By Tennessee Williams Essay1226 Words   |  5 PagesA Streetcar Named Desire In the summer of post World War II in New Orleans, Louisiana lives hard working, hardheaded Stanley and twenty-five year old pregnant, timid Stella Kowalski in a charming two-bedroom apartment on Elysian Fields. Stella’s older sister Blanche Dubois appears in the first scene unexpectedly from Laurel, Mississippi carrying everything she owns. In Tennessee Williams’ A Streetcar Named Desire, despite Blanche’s desire to start fresh in New Orleans, her snobbish nature, inabilityRead MoreA Streetcar Named Desire by Tennessee Williams672 Words   |  3 Pagesof the era—is Tennessee Williams’ A Streetcar Named Desire, a tale of one woman’s destruction due to Southern society’s changing moral values. The destruction of the Old Southern society around the main character, Blanche DuBois, causes her to go insane and she cannot stand the low morals that the New South is carrying in its baggage. Because of his Southern roots, Tennessee Williams’ past is able to shine through his work. Born to a drunken shoe maker and a Southern belle, Williams was supportedRead MoreA Streetcar Named Desire By Tennessee Williams1054 Words   |  5 Pagescalled â€Å"A Streetcar Named Desire†, there are numerous amounts of tragic events that not only affected the person in the event, but others around them as well. A tragedy, or tragic event, is known to bring chaos, destruction, distress, and even discomfort such as a natural disaster or a serious accident. A tragedy in a story can also highlight the downfall of the main character, or sometimes one of the more important character. In this book, â€Å"A Streetcar Named Desire†, written by Tennessee Williams, heRead MoreTennessee Williams A Streetcar Named Desire929 Words   |  4 PagesThe â€Å"Desire’s† Breakdown Tennessee Williams’ A Streetcar Named Desire is a web of themes, complicated scenarios, and clashes between the characters. Therefore, it might’ve been somehow difficult to find out who the protagonist of this play is if it wasn’t for Aristotle’s ideas of a good tragedy because neither of the main characters, Stanley Kowalski and Blanche Dubois, is completely good nor bad. According to Aristotle’s Poetics, a good tragedy requires the protagonist to undergo a change of statusRead MoreTennessee Williams A Streetcar Named Desire964 Words   |  4 PagesLike many people in the world, the characters in Tennessee William’s play, A Streetcar Named Desire, are troubled by anxiety and insecurities. Life in New Orleans during the 1940s was characterized by the incredible variety of music, lively and bright atmosphere, and diverse population, while in the midst of the ongoing World War II. Culture was rich and fruitful because the city developed into a â€Å"melting pot† of people from all over the world. Due to the wide-range in population, the people ofRead MoreA Streetcar Named Desire By Tennessee Williams1263 Words   |  6 Pagesgrowth in the suffrage movement in England and the United States, with women struggling to attain political equality. However, this was not to last however, and by the fifties men had reassumed their more dominant role in society. Tennessee Williams wrote A Streetcar Named Desire around the time this reversal was occurring in American society. In this play male dominance is clear. Women are represented as delicate, reserved, and silent, confined to a domestic world that isolated them from the harsh realities

Student Classification Free Essays

THE TYPES OF TODAY’S STUDENTS According to my short observation in several universities, there are five unique types of today’s students that intersting to be discussed. The first is Bugscreen students. Today is a computerized era. We will write a custom essay sample on Student Classification or any similar topic only for you Order Now So, there is no bookworm anymore. Students like to read literatures on internet through handphone, mini tab, or notebook better than to read a book in a library. It is more cool and can open two or more windows at once. It is booming as the booming of social media on internet and also as the great number of inexpensive unlimited internet service package in our country. The second is Democrazy students. This student never come late to join on demonstration. They do not care whatever the topic and like to scream aloud like a madman. Their power is also magic, can break auto glasses, pull out the road sign, etc. Nevertheless, they are running away when the police come.. ^_^. The third is Geesmart (geeky but smart) student. Usually wearing glasses, long sleeve shirt, cloth pants, but wear basketball shoes ^_^ . He/she is always in the front seat, even more fore from the lecturer desk ^_^. Even clever, he/she is geeky.. so easy if asked to do an assignment or giving cheat during exam ^_^. The fourth is Bohay students. They are favorite students of the man lecturers ^_^. Usually have plump body and wear a very tight clothes, consequently it looks â€Å"Pletat-pletot† in all parts of their body. Nevertheless, they are still desperated to wear it ^_^. The fifth is Quasi-activist students. Some of their characteristics are like carrying loudspeaker or whistles anywhere ^_^, like to provoke other students (such as invites demo, etc), rarely come to the class, even come, it only when an exams are held. Thanks.. ———————– Name: Nakrowi NIM: 110401090181 Class: F11R2 Subject: Writing II How to cite Student Classification, Essays

Diversity and Inclusion in Work with Children free essay sample

Equality, diversity and inclusion in work with children and young people Assignment 1 Within a school, equality, diversity and inclusion is very important. It is their duty to make sure all children have equal access to the curriculum. Whether they are a different race, culture, gender or have a special need or disability, it is important that they are supported and have a right to participate and be treated equal; this is known as inclusion. As part of this it is important that schools and other professionals support and promote cultural diversity in schools and the wider society, breaking down any discriminatory barriers to learning. (1. 2) In a school participation means that everyone has to be involved and this involves the inclusion of the children. The Government is committed to children’s rights and participation. Under Article 12 of the United Nations Convention on the Rights of the Child (UNCRC), children and young people have the right to express their views, and for these to be respected by adults when making decisions on matters that affect them. We will write a custom essay sample on Diversity and Inclusion in Work with Children or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This means that the schools have to involve the children in the planning, delivery and evaluation of the curriculum on a daily basis, asking children what they think, what works and what they think could be better. Children should be given opportunities to express their opinion in matters that affect their lives. Effective participation gives children and young people the opportunity to make a positive contribution to their learning and to develop the skills, confidence and self-esteem they will need for the future. Every child has the right to access the curriculum, Equality of access. This means that children can work to the best of their ability and be treated equally within their learning. The schools have a duty to support these rights and they must be reflected through their policies and procedures and must comply with current legislations and codes of practice. The Equality Act 2010, UN Convention on the Rights of the Child 1989, Children Act 1989/2004, SENDA 2001 and SEN Code of Practice 2002 are the relevant legislations that give guidance on how to understand the childrens rights to participation and equality of access. Promoting participation and equal access makes sure that the school is meeting the 5 outcomes of ECM/HCAM and will therefore provide children with the best possible opportunities to to achieve to the best of their ability within the curriculum and their school life. (1. ) Cultural diversity provides a framework to bringing children together who would otherwise be naturally separated by cultural barriers. Pupils cultural development involves pupils acquiring an understanding of cultural traditions and an ability to appreciate and respond to a variety of aesthetic experiences. They acquire a respect for their own culture and that of others, an interest in others ways of doing things and curiosity about differences. They dev elop the knowledge, skills, understanding, qualities and attitudes they need to understand, appreciate and contribute to culture. Schools have to promote cultural diversity and follow legislations relating to equality and discrimination, it is the law not to discriminate and this is set out in the Equality Act 2010. There are many ways that a school can promote acceptance and respect of different cultures throughout the school, this could be through teaching in the classroom where the pupils can explore varied cultural backgrounds, learning about celebrations that different cultures participate in for example multicultural festivals that take place different times throughout the year. Also many schools now have welcome signs which are written in languages that pupils within the school speak, displays are also used with work of the children these are a brilliant way of showing the pupils understanding of others cultures and provides information for all within the school. All staff must act as role models and promote cultural diversity this helps reduce prejudice and discrimination and if staff are putting this in place then it will influence pupils to be tolerant of other cultures and with this helps the children understand the diverse society to which they belong. Pupils who understand cultural diversity will be more likely to participate and those of different cultures will feel more involved as they can help with the learning of their culture, with this it will help children in schools and outside in the wider society. In conclusion, schools who promote equality and inclusion through participation and a value of cultural diversity are encouraging children to ave respect for others and not to discriminate and promotes independence for the children. Childrens rights to equal access has to be supported by quality teaching, school policies and procedures. Childrens rights are protected by the law but if the schools follow the laws and provide the vital information through learning, children are more likely to respect others and appreciate their responsibilities to others.

The Five Pillars of Islam

The Muslim religion is based on Five Pillars of Islam. These are basic values and principles which influence the notion, actions and morals of the faith. Advertising We will write a custom essay sample on The Five Pillars of Islam specifically for you for only $16.05 $11/page Learn More Every Muslim adherent is bound by the Five Pillars of Islam to uphold his or her devotion to the Islamic faith. Devout Muslims are required toask for forgiveness for their wrongdoings in order to secure their place in heaven or Jannah. The five tenets of Islam guide the faithful not to waver in their obedience to Allah. Muslims maintain deep honor for the existence of God, who they believe exists in all the aspects of their life. The religion harbors a profound belief that every individual has a unique natural destiny that is presented to a person by God, thus it is He whogives something to a human. This implies that everything that Muslims own belongs to God. The first tenet of Islam is Shahada. Shahada means Allah who is the most superior God. He reaches out to the faithful Muslim through Muhammad (Henderson 63-64). This term invokedby Muslims is a constant reminder that only Allah should be worshipped.Moreover, He is the supreme deity with the ability and liberty to act at will. This status lends credence to His commandments stated in the Koran. Shahada impliesthat the Christian principleswhich recognize God as the most powerful entity are false.All other religious powers, such as pantheism, are equally obsolete. Muslims believe that Prophet Muhammad is holy because, through him, Allah communicated significant revelationsto the faithful (Khan 13-14). The second Islamic pillar is Salat or prayer. This tenet involves profession of wrongdoings. The profession process begins with the cleansing of oneself and spirit. Prayer is undertaken five times every day, from dawn to dusk. There are five prayers that fallunder Salat are Fajr, Shurooq, Asr, Dhu hr, Isha and Maghrib. The prayer which Muslims say at sunset is referred to as the Maghrib while Isha comes later in the evening. All the prayers act as a constant reminder of the significance of Allah and his omnipresence among and within the Muslim faithful. Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The third pillar is fasting or Saum. Fasting is a significant tenet of the Islamic faith, which puts all the faithful at the same level of the sacrifice as those who do not have food. The month of Ramadan witnesses Muslims of all the social stratasacrifice the basic need and food. Saumis to help Muslims to seek answers for their questionsfrom Allah. In most cases, the fasting process does not involve any form of ingestion or sexual activity during the daytime hours of the holy month (Henderson 62-67). The fourth pillar is Charity or Zakat. Giving alms is an important facet of the Islamic faith. Muslims advocate and practice philanthropy. Charity benefits the underprivileged members of the society and enables the donor to make tremendous steps towards devoutness and obedience to Allah as He believes in generosity. Muslims consider donations as a way of appreciating God’s help. The final Pillar of Islam is Pilgrimage or Hajj. The Muslim pilgrimage is normally held in Mecca where all thefinancially stable faithful tender their financial sacrifice as a way of appreciating God’s love and blessing. Muslims are required by the Koran to set the pilgrimage date during the first two weeks of the final month of a lunar year. The Five Pillars of Islam are used to emphasize unity among the faithful and act in one voice (Khan 12-14). Conclusion In general, all the Five Pillars of Islam dictate the activities and operations of the members of the religion. Shahada and Pilgrimage facets are eminently based on individual actions, although the first Islamic tenet requi res community service or appreciation of Ummato some extent. The remaining pillars, such as prayers, fasting and giving away alms, are a manifestation of Allah’s love andinclusiveness. The pillars inspire activities undertaken in unity by the faithful to improve the status of the less fortunate followers. The community features prominently in relatively all the aspects of the Islamic religious conviction. Through the Five Pillars, Muslims believe in and strive to present their religion in the form of a complete culture rather than just a spiritual entity. Works Cited Henderson, Shirley. Journey to Allah. Ebony, 65.4 (2010): 62-67. Print. Khan, Daisy. The Five Pillars of Islam. Appleseeds, 6.3 (2003): 12-14. Print.Advertising We will write a custom essay sample on The Five Pillars of Islam specifically for you for only $16.05 $11/page Learn More This essay on The Five Pillars of Islam was written and submitted by user Giant Man to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. The five pillars of Islam

The United States, The Melting Pot Essays - American Culture

The United States, The Melting Pot Essays - American Culture The United States, The Melting Pot The United States has Changed from a Melting Pot to a Vast Culture with Varying Racial Backgrounds. The United States, created by blending or ?melting? many cultures together into one common man, known as an American. ?Modern communication and transportation accelerate mass migrations from one continent . . .? to the United States (Schlesinger 21). Ethnic and racial diversity was bound to happen in the American society. As immigration began to explode, ?. . . a cult of ethnicity erupted both between non Anglo whites and among nonwhite minorities.? (22). Until recently, the only country who has made a multiethnic society work, was the United States. Hector St. John de Crevecoeur said, in America ?. . . individuals of all nations are melted into a new race of men.? Is this still true? The creation of the U.S. ?. . . was not to preserve old cultures but to forge a new, American culture." (Schlesinger 22). In the 20th century, the melting pot is not working, and the whole idea is under attack (Evans 76). The United States has changed from a melting pot to a vast culture with varying backgrounds. In years before, America was a collection of Chinese, Germans, Italians, Scots, Croats, etc., all craving freedom. Today, even the simple concept of an English-speaking nation is fading off the continent. ?In the old days, immigrants were taught in English in the public schools.? (76). In America today, children are taught in German, Italian, Polish, and 108 other languages. Most of these schools are funded by 139 million federal dollars. Until recently, emigrants in the United States longed for admittance in society's mainstream. Now these groups demand separation from society, to be able to preserve and conserve their customs and languages. The biggest problem with this demand, is whatever accommodation takes place, must be done and accepted by the receiving society (Chavez 60). The increasing accommodations directed toward immigrant culture worries many Americans. Americans fear the special treatment granted to immigrants will effect the unifying force of the country. ?Today, the trend is toward multiculturalism, diversity and adapting the newcomer, rather than on the newcomer adapting himself or herself to . . .? a diverse society (61). Many Americans believe the nation has lost control of its boundaries. Concerned if immigration continues, the U.S. economy will suffer, and that employment will be scarce. Immigrants ?. . .are flooding the welfare rolls and are heavily involved in crime.?(Morganthau 18). The increase number of U. S. immigrants does effect the number of jobs available. The problem is, immigrants are either highly qualified ( take American jobs) or are less than skilled in any field (increase welfare). The view on immigration today is one of a drag on the economy, instead of a lift (18). In 1995, new immigration laws transfigure the American society. As a result, races group together to defend their customs. The current immigration problem also increases the racial tension facing America today. One result of racism in the United States is hate groups and gangs. Both have only one thing in commonviolence! ?The very use of the term ?of color? - which embraces blacks, . . .? Asians, Native Americans and Hispanics, ?. . . many whom are ethnically white - implies that these disparate groups are bonded simply by not being of Northern European descent.? (Henry III 73). One example of these hate groups is the Ku Klux Klan, known for their hatred toward African Americans, Catholics, and Jews. The growing diversity of the American population makes the popularity of ?multiculturalism? and ?Political Correctness? explode. The main function of this craze is to raise minority self-esteem. Viewed by some, the obstacle this creates is not for the better. Multiculturalism helps unite groups and separates them from the rest of the country. ?. . .Civil liberties and human rights is portrayed as the root of all evil . . . ? (Schlesinger 3). A positive approach would have Americans stop seeing themselves as members of primarily one ethnic group, gaining their total identity from that group. White or black, Hispanic or Asian, they must envision themselves simply as Americans. Brookhiser, Richard. ?The Melting Pot is

Baroque Architecture Essay Example | Topics and Well Written Essays - 1500 words

Baroque Architecture - Essay Example The design of Sant’Ivo all Sapienza may look very easy to understand but the techniques used by following the rules of baroque architecture clearly made it technical. To start with, the designers and creators followed the existing palazzo to revamp and reintroduce the architectural techniques to the Church. The basis of architecture or the baroque techniques utilized Star of David or also known as the modern Jewish society symbol to undertake concealing. It should be noted that the design of the Sant’Ivo all Sapienza was carved and fully merged with the help of the hexagonal Star of David with faà §ade of the church. In addition, it can be well stated that the Church created an exemplary detail of lantern which was never used before in the baroque architecture. In simpler words, it can be said that the designer of the Sant’Ivo all Sapienza actually allowed the baroque architecture to take a roman stylistic in its grasp. It was for this reason that a corkscrew la ntern was used in the midst of the dome. The critics have claimed that the building of Sant’Ivo all Sapienza is a good example of rational design. Such claims were posed in order to define the complexity of the design which can only be noted on the paper. Apparently, the design of the building does not seem intricate. However, with the focus on the layered shapes, it becomes easy to understand that the focus has been kept on the clear structures and wider stances to make new variations. This makes it evident that baroque architecture allowed architects.

The Good, the Bad, and Your Business Essay Example | Topics and Well Written Essays - 3250 words

The Good, the Bad, and Your Business - Essay Example The pressure to make the correct business decisions is often unbearable to many managers. Indecision, anxiety, or a misstep can bring the company to its knees in today's highly competitive economy. While ethical dilemmas remain unsolved, employee morale can plummet, productivity can drop off, business competitors can take a large proportion of your profits, and dissatisfied customers can free (Seglin, 1999). This is bad news for business managers. It is on this premise that Jeffrey L. Seglin wrote the book, The Good, the Bad, and Your Business to give business managers some useful insights on how to conduct their businesses more efficiently and navigate through their everyday moral business dilemmas. Business mistakes can put a decent professional in serious ethical troubles. This essay attempts to answer some ethical considerations and questions using the above named book. The four point's test, otherwise called the CEO test is credited to Norman Augustine, a former Chief Executive Officer of Lockheed Martin (Maslanka, 2008). In his contribution, Augustine asked business managers to reckon four questions whenever they were faced with an ethical dilemma. First, a manager should ask if the ethical dilemma is legal to avoid getting engaged in illegal activities that could further dent the image of the company. Secondly, the manager should spend time pondering about the fairness of the ethical dilemma if it was personally meted on him or her instead of the employees. If the ethical dilemma was splashed in the front page of the local newspaper, would the manager feel contented Finally, the manager should ask himself if he would feel satisfied if her mother saw him implement the ethical dilemma. If the manager answers to the affirmative in all the above questions, then the decisions he makes on the dilemma are ethical (Seglin, 2007). Q2: Comparing and contrasting the Four-point e test with the twelve-point test. The twelve-point test offers a more pragmatic framework for most mangers in dealing with ethical issues and dilemmas. First, a manager must ask himself if he has defined the problem accurately. Secondly, the manager must ask himself how he would have viewed the dilemma if he was an employee. Further, the manager must dig into how the problem occurred in the first place and who was involved in the situation in the first place. After evaluating the above, the manager should then stop to ponder what his intentions are in making the decision that he wants to make and how will the intentions compare with likely results. Afterwards, the manager must evaluate the consequences of his decisions. The eighth question, which is the most crucial question, is whether the manager can engage the affected party in discussing the problem before making a final judgment. Afterwards, the manager should stop to ponder about the longevity of the decision he makes. Will it appear valid over a long period of time as it appears now Another crucial question for the manager is whether he could disclose the decisions that he has made to his boss, CEO, board of directors, the society, and family members without any misgivings. The manager should also consider the symbolic potential of the action he is about to take. Finally, the mana

New Zealand's Building Industry and the Climate Change Essay

New Zealand's Building Industry and the Climate Change - Essay Example Former U.S. vice president and Senator Al Gore (1992) relate how his former college professor, Roger Revelle, initiated sampling and research on the CO2 concentration in the atmosphere in 1958. Revelle showed in 1960 that the increase in the level of CO2 in the atmosphere contributes to the Greenhouse effect. These series of studies by Revelle sparked awareness among people about the dangers of global warming and since then it has been quite an issue among environmentalists, scientists and common people alike. Â  According to The Earth Works Group (1989), The Greenhouse Effect is not all that destructive. In fact, it is a natural, beneficial process that prevents the Earth from freezing. The natural greenhouse gases in Earth's atmosphere prevent heat from escaping into space thus warming the Earth. However, throughout the years, industry and other human activities have increased the volume of greenhouse gases in the atmosphere, resulting into the destruction of the ozone layer and the eventual superheating of the Earth's surface. Â  There are many variants of the modern global warming theory; among these is the theory that states that the so-called global warming that the Earth is experiencing right now is within tolerable boundaries. ... Â  and for fossil fuels and the increased rate of industrialization has accelerated the release of huge amounts of carbon dioxide, methane, carbon monoxide and other greenhouse gases in the atmosphere. The office also noted that due to these circumstances, the Earth's surface temperatures predicted to rise anywhere from 1.4 to 5.8 C, which could lead to other drastic climatic changes such as droughts, sea level rise, great variances in temperature, flash floods etc. Climate Change Group, on the other hand, states that in New Zealand, temperatures are likely to increase faster in the Northern parts than those in the South through the increase in temperature is less than in other parts of the Earth. Other climate changes that are predicted by the group are increased the volume of rainfall, fewer cold days in the winter and hotter days during the summer. The Climate Change Group has also noted the direct impacts of agricultural practices on climate changes. As new concepts in agricultu re are introduced, the risk of flood, droughts and pestilence increase leading to more agricultural loses. Gore (1992) elaborated the effects of agriculture on the climate, claiming that although the world's population has increased in direct proportion to the rate of increase in the development of agriculture. In 1992 for example, the world's population has ballooned to 5.5 billion people in that year alone and is expected to grow to up to 9 billion in the year 2032. More people equal more food and another resource would have to be consumed and by this, some do equate resource acquisition with resource abuse and environmental degradation. Â  

Multiferroics: Explanation of Types and Plants

Multiferroics: Explanation of Types and Plants Chapter 2 Multiferroics 2.1 Introduction to Multiferroics: H. Schmid used the term multiferroic for the first time in 1994. Those materials which combine multiple ferroic properties such as ferromagnetism, ferroelectricity and ferroelasticity are known as multiferroics. Simultaneous coexistence of at least two ferroic properties takes place in the same phase in multiferroics. It has the feasibility of exhibiting coupling between ferroelectricity and magnetism which is known as the magnetoelectric effect (ME). This ME enables the external electric field to change magnetization [1]. Each multiferroic property is closely connected to symmetry. The principal ferroic properties can be characterized by their behavior under time and space inversion. For example the direction of polarization P is reversed by Space inversion while leaving the magnetization M invariant. In turn, time reversal will change the sign of M, while the sign of P remains invariant. A simultaneous violation of space and time inversion symmetry is required by Magnetoelectric multiferroics [2]. There are also various potential applications of multiferroic such as information storage, spintronics, sensors and microelectronics devices in the field of material science due to the presence of strong coupling of electric, magnetic and structural order parameters. These parameters gave rise to simultaneous occurrence of ferroelectricity, ferroelasticity and ferromagnetism [3]. Application of magnetic field can induce intrinsic polarization and application of external electric field can induce magnetization in any magnetoelectric compound. Apart of industrial application, these coupling of properties in magnetoelectric compounds makes them important from physics point of view because of their enriched physical properties. However very few materials shows both these ferroic properties at or above room temperature [4]. Two fundamental forces of nature are magnetism and electricity. Combination of these two properties in a single multiferroic material is applicable for many practical applications such as they can be used as magnetic sensors in which the sign of their electric polarization changes with a small magnetic field. These effects are important to understand as multiferroics are not only quite rare but their properties also helps to develop materials where these effects are suitably strong for applications. A beam of x-rays are used to study the magnetic properties of multiferroics. The electronic states of the iron ions in the crystal are specifically probed by the x-rays which are related to its magnetic properties. This experiment reveals that these electronic states extend throughout the material in a periodic manner. It breaks the crystal symmetry and leads to a shift of the electrically charged atoms in the crystal which is responsible for multiferroic properties. Each iron atoms is surrounded by a symmetric arrangement of oxygen atoms and the magnetic moments of the iron atoms are in disorder at room temperature whereas the magnetic moments are assumed to have the shape of a screw at low temperatures. The energy of the chemical bonds are slightly altered by each magnetic moment in the crystal which depends on the relative orientation between the chemical bond direction and the magnetic moment. The resulting force distorts the crystal structure which leads to an electric polarization [5]. Recently, multiferroics due to their potential properties such as comprising of ferroelectric and ferromagnetic ordering in elastically distorted systems have drawn a major attention of researchers for fabrication of magnetic and ferroelectric devices. High dielectric constant, low dielectric loss, high temperature phase transition and small structural distortion occurs mainly due to the electric, magnetic and stress field applied on the materials for multifunctional applications. In the process of development of new materials, many novel materials have been detected for different purposes due to their useful and interesting properties [6]. 2.2 Types of Multiferroics: Multiferroics can be divided into two groups: Type-I Multiferroics2) Type-II Multiferroics Type-I Multiferroics: This type of multiferroics are older, more numerous and are good ferroelectrics. Above room temperature, the critical temperatures of the magnetic and ferroelectric transitions can be well. In these materials, the coupling between magnetism and ferroelectricity is unfortunately weak [14]. Different origin of ferroelectricity and magnetism in type-I multiferroic are mostly due to different active subsystems of a material. There is a certain coupling between breaking time reversal symmetry, breaking spatial inversion symmetry, ferroelectric order parameter, magnetic order parameter in such type-I multiferroics. In these materials, ferroelectricity can have a number of possible microscopic origins [7]. For example: BiFeO3 with the ferroelectric transition temperature Tc higher then the Neel transition temperature TN. [8] Type-II Multiferroics: Due to the recent discovery of a novel class of multiferroics, there is the biggest excitement as ferroelectricity exists only in a magnetically ordered state and is caused by a particular type of magnetism. A nonzero electric polarization occurs in the low temperature phase [14] . For example CuFeO2 with Tc = TN [15]. The magnetic and/or electric polarization of the barrier controls the current driven through a magnetic tunnel junction (MTJ) with a multiferroic tunnel barrier. Multiferroic tunnel junctions is referred to the junctions with a multiferroic tunnel barrier. The use of a multiferroic material as a tunnel barrier and ferromagnetic materials as leads in MFTJs would lead to 8 possible resistive states of such junctions [9]. Figure 1.3: Multiferroic tunneljunction (left) and eight resistive states that it provides (right). The ferroelectric polarization is depicted with the black arrow; the white arrow stands for the magnetization. Cupric Ferrite (CFO): type-II multiferroic has attracted increasing attention due to the recent discovery of ferroelectricity in the first magnetic field induced phase. It is considered as a distinct class of magnetoelectric (ME) multiferroics [10]. Magnetic field induced generates a spontaneous electric polarization parallel to the helical axis in delafossite compound CuFeO2 [11]. Delafossite crystals have general formula ABO2, where A represents cations which are linearly co-ordinated with two oxygen ions and B represents cations, situated in distorted edge-sharing BO6 octahedra [12]. The materials possesse R m space group and have found very useful device applications because of different properties such as superconductivity, large magnetoresistance, thermoelectric effects and multiferroicity [13]. It has Hexagonal crystal structure. Figure 1.Crystal structure of CuFeO2 with the hexagonal unit cell [14] These effects make them potential candidates for device applications in such kind of multiferroic materials. CFO was first discovered by Friedel and Hebd12 in 1873 and it is considered to be one of the promising materials of this group [15]. CFO was broadly studied in past decade due to its pleasing antiferromagnetic properties at liquid helium temperatures. Numerous magnetic phase transitions and multiferroicity due to geometrical frustrations at low temperature are seen by this antiferromagnet on a triangular lattice [16, 17, 18, 19]. The delafossite structure of CFO consists of hexagonal layers of Cu, O and Fe accumulated with a Cu-O-Fe sequence along the c-axis in order to form a layered triangular lattice antiferromagnet. It is a p-type semiconductor with low conductivity ÏÆ'=1.53 53 S/cm, high Seebeck coefficient S=544 V/K, and a small bandgap of 1.15 eV. The electrical and optoelectrical properties of CFO were explored by by Benko and Koffyberg [20, 21]. By combining two of the fundamental forces of nature i.e magnetism and electricity in a single multiferroic material in which one controls the other is not only of basic interest, but also significant for practical applications. Multiferroic materials can also be used as magnetic sensors in which the sign of their electric polarization is changed with a small magnetic field. A new mechanism has been verified after studying the properties of the multiferroic CuFeO2 by which magnetism and electricity can be coupled in a single material. Magnetism and ferroelectricity are coupled in different ways in multiferroics. Apart of multiferroics being quite rare, a better understanding of their properties is essential as it helps to develop materials where these effects are suitably strong for applications. the magnetic properties of CuFeO2 using a beam of x-rays were studied by the researchers. This study reveals that these electronic states extend throughout the material in a periodic manner which is directly responsible for the multiferroic properties as it breaks the crystal symmetry and leads to a shift of the electrically charged atoms in the crystal. Each of the iron atoms is surrounded by a symmetric arrangement of oxygen atoms and the magnetic moments of the iron atoms are in disorder at room temperature. The energy of the chemical bonds is slightly altered by each magnetic moment in the crystal which depends on the relative orientation between the magnetic moment and the chemical bond direction. The crystal structure is then distorted by the resulting force which leads to an electric polarization [22]. Several routes for the synthesis of multiferroics are being applied such as solid state synthesis hydrothermal synthesis, sol-gel processing, Sol-Gel autocombustion, vacuum based deposition, floating zone [23]. In the present study, modified Sol-Gel autocombustion technique is used. Processing techniques influence the physical properties and the ideal synthesis techniques provide superior control over the parameters such as crystallite size, distribution of particle sizes and interparticle spacing which have the greatest impact on the magnetic and other properties [24, 25]. In present work we have adopted sol-gel auto-combustion technique because of some advantages over other methods like the reagents are simple compounds, special equipments are not required, agglomeration of powders remains limited and dopant can be easily introduced into the final product. The properties of the final product such as particle size, surface area and porosity depend on the method of combustion [26, 27] 2.3 Plants: According to the literature reviews, various microorganisms such as fungi, yeasts algae and bacteria are used for the biosynthesis of nanoparticles but presently a new trend has come to force the use of plants for the fabrication of nanoparticles because of its spontaneous, economical, eco-friendly protocol, suitable for large scale production and single step technique for the biosynthesis process [28]. The major mechanism examined for the synthesis of nanoparticles mediated by the plants is due to the presence of phytochemicals which are responsible for the spontaneous reduction of ions are flavonoids, terpenoids, carboxylic acids, quinones, aldehydes, ketones and amides [29]. The botanical details about the currently used flowers for the study of synthesis of Cupric Ferrite are as follows: Delonix Regia [30] Rosa indica: [31] Vinca [32] Hibiscus [33] Jasmine [34] Euphobia milli [35] Alamanda [36] References [1] I. E. Dzyaloshinskii, Sov. Phys. JETP 10, 628 (1960). [2] Hill, J.Phys. Chem. B 104, 6694 (2000). [3] M. E. McHENRY and D. E. LAUGHLIN, Acta mater. 48, 223, (2000). [4] Samar Layek* and H. C. Verma,Adv. Mat. Lett. 3(6), 533 (2012). [5] Tanaka, Y., et al. Incommensurate orbital modulation behind ferroelectricity in CuFeO2, PHYS REV LETT. 109, 127205, (2012). [6] Jyoshna Rout, R. Padhee, Piyush R. Das and R.N.P. Choudhary, Adv. Appl. Phy. 1 105, (2013). [7] Daniel Khomskii, Classifying multiferroics: Mechanisms and effects, Am. J. Phys. 2, 20 (2009). [8] Randy Fishman, Oak Ridge National Laboratory, Materials Science and Technology Division, Monday, 22 September, 2014 [9] http://inside.hlrs.de/htm/Edition_01_11/article_11.html [10] T. Nakajima, S. Mitsuda, K. Takahashi, M. Yamano, K. Masuda, and H. Yamazaki, Am. J. Phys. 79, 214423 (2009). [11] S. Mitsuda, M. Yamano, K. Kuribara, T. Nakajima, K. Masuda, K. Yoshitomi, N. Terada, H. Kitazawa, K. Takenakaand, T. Takamasu, Am. J. Phys. 200, 1 (2010). [12]S. P. Pavunny, Ashok Kumar and R. S. Katiyar, J. Appl. Phys. 107, 1 (2010). [13] F. A. Benko and F. P. Koffyberg, J. Phys. Chem. Solids. 45, 57 (1984). [14] S. Mitsuda, M. Yamano, K. Kuribara, T. Nakajima, K. Masuda, K. Yoshitomi, N. Terada, H. Kitazawa, K. Takenakaand, T. Takamasu, Am. J. Phys. 200, 1 (2010). [15] Shojan P. Pavunny, Ashok Kumar, and R. S. Katiyar, J. Appl. Phys. 107, 013522 (2010) [16] T. Kimura, C. Lashley, and A. P. Ramirez, Phys. Rev. B 73, 220401  (2006). [17] S. Seki, Y. Yamasaki, Y. Shiomi, S. Iguchi, Y. Onose, and Y. Tokura, Phys. Rev. B 75, 100403 (2007). [18] S. Omeiri, Y. Gabes, A. Bouguelia, and M. Trari, J. Electroanal. Chem.  614, 31 (2008). [19] H. Takahashi, Y. Motegi, R. Tsuchigane, and M. Hasegawa, J. Magn.  Magn. Mater. 216, 272, (2004). [20] F. A. Benko and F. P. Koffyberg, J. Phys. Chem. Solids 45, 57 (1984). [21] F. A. Benko and F. P. Koffyberg, J. Phys. Chem. Solids 48, 431 (1987). [22] Tanaka, Y., et al., Phys. Rev. Lett. 109, 127205 (2012). [23] D. Varshney et al., J. Alloys Compd. 509, 8421 (2011) [24] Candac T S, Carpenter E E, O’Connor C J, John V T and Li S, IEEE Trans. Magn. 34, 1111 (1998). [25]Pillai V, Kumar P, Hou M J, Ayyub P and Shah D O,Adv. Coll. Int. Sc. 55, 241 (1995). [26] Aruna S T and Patil K C, Nano Structr. Mater. 10, 955 (1998). [27]M.Y. Salunkhe, D.S. Choudhry, D.K. Kulkarni, Vibr. Spectrosc. 34, 221  (2004) [28] Huang J, Li Q, Sun D, Lu Y, Su Y, Yang X, Wang H, Wang Y, Shao W, He N, Hong J, Chen C, Nanotechnology 18: 105104 (2007). [29] Sukumaran Prabhu* and Eldho K Poulose, Int Nano Lett. 2:32, 1 (2012). [30] http://plants.usda.gov/core/profile?symbol=DERE [31] http://plants.usda.gov/core/profile?symbol=ROIN5 [32] http://plants.usda.gov/core/profile?symbol=VINCA [33] http://plants.usda.gov/core/profile?symbol=HIRO3 [34]https://plants.usda.gov/java/ClassificationServlet?source=displayclassid=JASMI [35]https://plants.usda.gov/java/ClassificationServlet?source=displayclassid=EUPHO [36] http://plants.usda.gov/core/profile?symbol=ALCA7

Hawthornes Young Goodman Brown †A Psychological Short Story Essay exa

â€Å"Young Goodman Brown† – a Psychological Story      Ã‚  Ã‚   Let us discuss the psychological aspect of Nathaniel Hawthorne’s writing as evidenced in his tale â€Å"Young Goodman Brown.†    Peter Conn in â€Å"Finding a Voice in an New Nation† explains Hawthorne’s mix of psychology and theology. His chosen terrain lay between the realms of theology and psychology, and allegory provided the means of his explorations. . . . Concerned with individuals as specimens or types, he endowed his characters with solemnly stylized features and then studied their anxiety, or doubt, or guilt. He placed them amid settings and objects that gave symbolic expression to their inward states (83-84).    Henry Seidel Canby in â€Å"A Skeptic Incompatible with His Time and His Past† talks about the value of Hawthorne’s â€Å"literary psychology†:    This irreverent generation [of the 1950’s] has mocked at Hawthorne’s struggling souls who torture themselves over peccadilloes like adultery and are morally wrecked by obsessions that (so it is assumed) any good psychoanalyst could remove. . . . an observer of both epochs might add that the value of his literary psychology lies not in the deeds analyzed but in the picture of a struggle between right and wrong where the state of mind of the characters in conflict is immensely significant without regard to the rightness of what they think right or the wrongness of what they think wrong (62).    There is probably unanimity among literary critics that Hawthorne is a â€Å"psychological† writer. Consider some of their statements chosen at random from various critiques of Hawthorne; Stanley T. Williams in â€Å"Hawthorne’s Puritan Mind† says:    What he wrote of New England was . . . .the subconscious mind... .... â€Å"Hawthorne as Poet.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Lewis, R. W. B. â€Å"The Return into Time: Hawthorne.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Martin, Terence. Nathaniel Hawthorne. New York: Twayne Publishers Inc., 1965.    Swisher, Clarice. â€Å"Nathaniel Hawthorne: a Biography.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.    Wagenknecht, Edward. Nathaniel Hawthorne – The Man, His Tales and Romances. New York: Continuum Publishing Co., 1989.    Williams, Stanley T. â€Å"Hawthorne’s Puritan Mind.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.         

IT Planning at Modmeters Essay

Introduction This paper discusses the various aspects of IT planning at Modmeters Company which has two strategies of expanding globally and providing direct-to-customer sales. The role of IT is important in the expansion initiatives of Modmeters. The executives of various departments held a meeting to identify the budget requirements for the expansion. The plan is to establish new plants in Asia and Eastern Europe where the infrastructure facilities are not sufficient required for the operations at Modemeters. Brian Smith, CIO of Modmeters is worried about these two initiatives as the IT funding was very poor. The company has never invested in reengineering the existing systems, instead, they always introduced new systems on top of the other. John Johnson, CEO wanted to change the name of the company as MM for this updated strategy. The current budget levels at the company are not going support the expansion initiatives. Surprisingly, only 2% of the revenue was allocated to IT. According to Brian, 80% of the IT budget was fixed for running the existing systems and fixing errors. The remaining 20% was allotted based on ROI, where majority of the budget was used by manufacturing department, Human resources and marketing departments having minor share. Brian believed that this kind of budgeting is not effective for their new business strategies (McKeen & Smith, 2012). Brian explains the need to implement flexible systems to support the updated strategies. He stresses on the budget requirements to buy new infrastructure and problems with the existing systems. The systems are not integrated and use different terminologies in different divisions. IT needs investment for infrastructure, underlying processes and to manage the information. However, the outcomes of the budget meeting after having a long discussion were to prioritize the IT projects depending up on their contribution to the key objectives of the company and also how each of them is adding value to the Modmeters. To develop the direct-to-customer sales, the marketing department needs more investment to get the resources. Hence, to implement the new strategic  initiatives at Modemeters, the budget allocated to IT and marketing plays a key role. Recommendations An IT planning process needs to be developed to meet the demands of the new projects. First of all, the IT architecture has to be changed such that the systems are flexible to use. All the divisions should use similar terminology to manage the information and communicate with other divisions. A data dictionary need to be developed to address the terminology issues. IT should be involved in decision making at Modmeters. An enterprise architecture need to be developed to get the best out of IT. Though, I accept that IT projects should be measured in terms of ROI, the current situation at Modmeters is different. The systems are never reengineered and the communication between the systems look like a spaghetti, where failure of each system may lead to a complete failure. There is a need to invest on improving the architecture considering long term advantages of the investment. The IT and business should have a common goals and objectives in developing the existing business. The needs of the manufacturing, marketing, R&D and HR need to be understood and allocate the budget accordingly. Identify the core competencies of IT and a cost-benefit analysis should be made for the projects. The business employees’ opinions should be taken in using technologies. The key business staff needs to be identified and made account managers. They should present their findings to the top management so that, the governance body can look for interoperability of the systems. In the IT vision, guiding principles should be developed which links the business strategies. Meanwhile, existing business requirements and operations should be addressed as a continuous process. A departmental approach should be taken while prioritizing the projects. This approach focuses on improving the business by expanding globally, enabling direct-to-customer sales, satisfying Stan’s auditing needs, making use of existing projects and improving the infrastructure. Account managers should analyze how the proposed project would benefit their respective departments. The IT and business people should work closely while developing strategies. A SWOT analysis should be made while developing the plan. IT should be given enough budget and team work is essential to implement new strategies. The people need to be trained by allocating budget required to HR department.  The resources should be used effectively for the global expansion. A centralized IT structure is essential for Modmeters to share the information between the divisions. Fred, VP of manufacturing should understand the value of IT. At Modmeters, business needs should be understood by IT to deliver the best technology meanwhile, business people should provide necessary funding to IT. Apart from the ROI, Customer satisfaction, greater efficiency, product quality, cash savings and other intangible benefits need to be considered while assessing the business value of a project (Ferris, 2012). The marketing department funding needs to be increased. It is important to enable smooth transition while expanding and change should be managed carefully to be successful. Also, the policies and procedures in the IT plan should comply with the regulations. To conclude, IT and business collaboration is important in strategic IT planning. IT value should be understood by business and business needs should be understood by IT. At Modmeters, reengineering the existing systems, taking a departmental approach, satisfying the departmental needs and funding sufficiently will help to implement the two strategic initiatives. References Mckeen, J. D., & Smith, H. (2012). Delivering Value with IT (2nd ed). New Jersey: Pearson Education, Inc. Ferris, B. (2012, June 12). How to Measure the Business Value of a Project. Retrieved February 17, 2015, from http://cobaltpm.com/measuring-business-value-of-a-project/

buy custom Divorce in the Bible essay

buy custom Divorce in the Bible essay Divorce is a termination of an effectual matrimony between living spouses. In general, the Bible tells that divorce is evil and stands against it. However, it does not mean that every divorce is sinful in its nature. In many places in Holy Scripture, the Lord shows us the legal grounds for divorce. This question is widely discussed in scholarly articles. I have reviewed and examined three different scholarly articles: Women in the Bible by D. Bergant and B.E. Reid, Divorce, Jewish by Elliot N. Dorff and Divorce by David L. Lieber, BenZion Schereschewsky and Moshe Drori. Despite all these articles are based on the Bible, they have common and different features. These articles pay the biggest attention to the divorce in Judaism. The divorce has been permitted. It has not been considered as something good but rather as a necessary evil. In these articles, we can see that a man had all rights to divorce. Moreover, a woman was subordinate to her husband. The main cause of parting was rooted in the insipidity of the marriage. While Women in the Bible discusses this problem more from the historical point of view, Divorce, Jewish and Divorce examine a modern attitude to this question. According to the academic perspectives on a historical issue in the Bible, it is clear that women played a secondary role in everyday life. A wife was dependent on a husband and sisters were subordinate to their brothers. It was a patriarchal society. Sons carried forward the family name and earned for a living. In Judaism, the divorce has been considered as something sad, but still it has been permitted since the days of the Bible. In addition, in New Testament Jesus says about such sins as adultery and lust and has a negative attitude to divorce. n ancient Israel, this process was an established custom. A Hebrew could send his wife out of his house because of his wish. In Mesopotamia, there was no detailed instruction how to divorce. A man had just to write a bill of divorce and give it to his wife. Therefore, in the Bible the divorce was rather oral declaration, witnessed by the writ. The similar way of divorce had Sumerians. A husband needed to pronounce, You are not my wife and give her some money. These three articles tell that a man has had all rights to divorce. Even a court could not dissolve spouse without the husbands act. In the Divorce, Jewish it is said that only a husband could initiate a divorce. While the Divorce tells that, there were two cases when a husband was not allowed to divorce. The first situation was when he expressed false accusations of his wife having premarital sexual intercourse. And the second was if he raped the virgin. On the other hand, there are no such situations in the Bible showing a man who divorces rapidly and willingly. Therefore, from the historical point of view we can see that all the power belonged to a man. Authors of articles gave examples of different historical epochs. Especially the authors of Divorce provide the information about divorce in ancient Israel, then they tell about later attitude to divorce, and they give some information about the 20th century and finally todays situation. Divorce, Jewish provid es data about ancient and modern Israel. In Divorce and Divorce, Jewish the political issue is also considered. But there are some inconsistencies in these two articles. Elliot N. Dorff writes, if the man refuses to authorize a writ of divorce, the court cannot act in his stead. And authors of Divorce give many cases when divorce is completed. For example, it is said that the decision of the court depends on the existing right of a husband or wife to demand a divorce. In addition, a wife can demand a divorce in case of some physical problems of her husband that can hinder their living together. If she has no children and wishes to have them but her husband is infertile, she can divorce. The other case for a woman to demand a divorce is when her husband refuses to support her despite the fact he is in the position to do so. Divorce, Jewish says that the law follows the School of Hillel, and so the couple do not need to show any evidence to justify their divorce. The authors of Divorce write the same. They write that delivery of the get is enough to break up the marriage in the court. However, Elliot N. Dorff admits that today many Jews have adopted America's individualism and its understanding of marriage. That is why they follow their way to divorce. The authors evidence is solid. There are many references to different sources. The articles have references to the gospel of Matthew, Mark, John, and Luke. What is more, there is information from the Genesis, Deuteronomy, and Mishnah. The political issues are supported by references to Jewish law. Authors of these articles based their reasoning on all these sources. That is why they are logical. To sum up, the problem of divorce in the Bible has been studied by scientists during many years and continues to be studied nowadays. There are many scholarly articles on this theme. Therefore, there are still lots of controversial points about divorce in the Bible. After having examined three articles, I can say that views of different scientists on this question are similar as all of them rely on the same sources. They have logical reasoning and their evidences are solid. Buy custom Divorce in the Bible essay

Common Symptoms of Eye Strain

Common Symptoms of Eye Strain Vision-intensive tasks like reading or computer work can cause the muscles in the eye severe stress, ultimately resulting in a condition known as asthenopia, or eye strain. Straining your eye muscles can produce a variety of symptoms, which means  eye strain can be a debilitating repetitive stress injury. Furthermore, you may not even recognize some of these symptoms as â€Å"eye† problems as the symptoms are typically nonspecific. However, once you understand that these issues can point to  symptoms of eye strain you are well on your way to treating eye strain or preventing eye strain entirely. Symptoms of Eye Strain Due to overwork and repetitive stress, the muscles in your eyes fatigue. The primary symptom associated with early stages of eye strain typically involve the head, neck, or backaches or dizziness and lightheadedness, and although these early symptoms may point to general work-related soreness, its best to give your body a break if you begin to feel pain near or around the eyes. Prolonged, intensive use of the eyes cause their ciliary muscles to tighten, often resulting in spasms or twitches around the eyes. This is the earliest sign directly indicative of eye strain and can intensify to include heaviness of eyelids, blurred or double vision, tired or sore eyes, or even overly watery, itchy or dry eyes.   If left untreated and exposed to continued stress, the pain can intensify resulting in a burning sensation, even with eyes closed.   Other nonspecific symptoms include car sickness, nausea, reading problems, lack of concentration, and general fatigue.   Treating Eye Strain Symptoms Although many of the above symptoms do not directly point to eye strain, if you begin experiencing more than one of these symptoms while undergoing eye-intensive tasks, it is best to take a break and assess your overall well-being. Your first response should be to cease the activity causing tension, close your eyes and relax for five to ten minutes. If you are reading, especially on a computer screen, and begin to experience these symptoms, it is best to allow your eyes and the ciliary muscles to relax by focusing away from the reading material. Focus instead on an object considerably further away. This relaxes the strained muscles of your eye and interrupts the repetitive stress of continued reading. Doing this over the course of working on eye-intensive tasks may reduce your chance of straining your eyes.   If your symptoms do not lessen as a result, you may have over-stressed your eyes. In this case, the best solution is to turn out all the lights in the room and allow your eyes to fully relax in the dark. If you are experiencing a burning sensation even with your eyes closed, covering them with a cold compress (nothing too cold, like ice) should alleviate some of the tenderness. Over time of non-use, your eyes will recover on their own. If symptoms continue to occur, even after a long rest, consult your physician as this may be indicative of a larger optical issue.   Effects of Eye Strain Chronic eye strain may also be a significant factor in learning and attention problems. Without the ability to see or read without significant discomfort, you may find yourself unable to retain information due to the distraction of pain. Chronic pain, if left untreated, may cause your vision to suffer, eventually resulting in blindness. Fortunately, diagnosing eye strain is rather easy since these symptoms typically only appear during a visually intensive task. When youre undergoing such stressful work, be sure to be aware of the fatigue of your eyes. Take breaks often and desist if eye pain continues for more than 30 minutes.

Marketing and health care Research Paper Example | Topics and Well Written Essays - 1750 words

Marketing and health care - Research Paper Example However, healthcare industry is too diversified and complex which makes it difficult to be treated with a single perspective. Hence, the marketing management problems are also complex with no single solution. This paper looks into factors leading to marketing success of banking sector and has attempted to relate these strategies to healthcare marketing. The concept of marketing incorporates certain important variables like customer focus, profitability, integration as well as coordination of marketing along with other major functional areas like that of finance, human resources, logistics, purchasing and operations as well (Stahl, 2003, p. 348). Now, there is stark differentiation between marketing concepts in different industries and now we will be discussing the differentiation between marketing in banking sector and marketing in health care industry. The scope of marketing in the banking sector can be considered under the purview service marketing framework. Marketing in banking sector not only include the service selling of the bank but it is also deemed as a function reflecting personality and image for the bank on the mind of its customers. A sizeable number of banks are now applying more customer oriented approach as compared to the fast moving consumer goods marketing counterparts (Withey, 2012, p.33). The marketing concept s of the banks are applied in their price, distribution, promotion, personal selling, and advertising, public relations as well as selling promotional tools. These fall within the context of marketing mix within the banking sector (Jayarum & Kotwani, n.d., p.421). In terms of commodities and service, health care can be also defined as a product or service but the definition of health care is rather ill defined with the outcome attaches a large scale uncertainty. Larger segment of the industry gets

Research on Sharia law Paper Example | Topics and Well Written Essays - 2500 words

On Sharia law - Research Paper Example , the origins of Sharia laws derive from a combination of laws, like Roman laws, contents of the Holy Koran (qiyas), teachings of Prophet Mohammed and present day assimilations of ancient legal interpretations and treatises (ijmas). However, an interesting aspect of Shari has been that in their countries of acceptance and faith, different interpretations exist for these laws. Modernists, traditionalists and fundamentalists all hold different views of Sharia, as do adherents to different schools of Islamic thought and scholarship. Different countries and cultures have varying interpretations of Sharia as well. Thus, Sharia practices in African countries may be quite different from those in Arab countries. On the other hand, Muslim population in India may have different cultural and sociological interpretation of Sharia than what is being done in Indonesia, or Yemen, for that matter. Thus, what is important is the sociological background of these laws in the context of respective countries where these laws are followed. Moreover, it is also seen that Islam has two sub sects – Sunnis and Shias. It is now necessary to consider the differences between Sunni and Shia Muslims, which essentially finds the difference in religion but politics. This is primarily because it concerns leadership matters subsequent to the prophet’s era and what led to division of Muslim sect soon after the death Mohammed. When the question arose as to who would inherit the mantle of the Prophet, of one sect believed that leadership should be taken over by one of his worthy followers. But Shias believed th at leadership should move to the member of his own kith or kin, like his son- in- law, or nephew. Thus, major differences arose between Sunnis and Shias, such that the latter were not able to ever reconcile themselves to the fact that Ali’s descendants were not provided due leadership in the Muslim order after the lifetime of Prophet. Thus, they refused to accept the authority of Sunni

Fairy tales Essay Example | Topics and Well Written Essays - 1750 words

Fairy tales - Essay Example Children find such tales so interesting because some of the fairy tales touch on their every day experience. Parents should expose their children to some of the fairy tales when they turn five. Children will concentrate more in listening to fairy tales when relaxing, especially when they are about to retire to bed. Fairy tales are not just associated with children. They are very much important to teens. They are important to teens because they build on their emotional resilience. Parents should show their responsibility in taking care of the family by showing the teens about the reality of life. This will make them know and appreciate that problems do not come to people because they are bad, but rather problems are faced by people in order to make them stronger and to be able to survive in any environment no matter how complicated it is. There are a lot of lessons we can learn from fairy tales. Some of them range from the society’s perception of the role of a girl child to chi ld trafficking. In most societies, including China’s, boys have been traditionally valued than girls. You find boys given the best kind of education, given opportunity in places of work and at the same time given an opportunity to marry any girl he wishes, sometimes with the help of the parents. This is not only common in China but also other nations though the situation is now changing. This paper therefore aims at drawing illustrations based on the issues that affect children and some of the ways in which parents and relatives have contributed to such problems. Most of the illustrations will however be drawn from children fairy tales like Disneyland for clarifications. Girls lack freedom of choice. This is because they are always viewed as weaker sex. In as much as many people could hold similar opinion about girls, I tend to wonder the kind of criterion such people have always used to measure weaknesses of girls. Perhaps one of the reasons for holding such belief is the fa ct that boys tend to be a little bit brave as compared to girls. Boys’ brevity can be seen in the way they handle situations, friends and enemies, animals, scary movies and tales. Some girls, on the other hand, are more afraid of touching animals and certain insects; they also fear scary movies like horrors. However much people feel that girls are naturally born weaker sex and that they are always cowards, this again should not be true with all girls; certain girls are braver just like there are certain boys who are cowards. The ability to be brave or cowardice depends on certain factors, some of them being entirely dependent on genes. Generalizing that all girls are cowards or all boys should be brave is a fact that does not hold water. Besides, should it be the reason why most societies do not have respect for girl child? If it is so then it is regrettable because creation is an occurrence which is beyond human understanding. Certain tales teach about the power of confidenc e. A good example is (Cinderella) the girl who falls in love with a prince and despite her poor background, breaks all odds to marry the handsome prince. This is done against the wishes of many including the step sister. The view that girls are inferior is something that even women appreciate. They are not given a chance to choose what they feel is best for them. In Cinderella, Cinderella’s step sister falls in love with a mere baker, a love triangle that later leads to marriage. Cinderella’

Customer Loyalty in a Business To Business Context Essay Example for Free

Customer Loyalty in a Business To Business Context Essay Customer loyalty is considered to be a powerful tool for most organizations in ensuring that they gain a competitive advantage in their respective industries ( Lam, Shankar, Erramilli, Bvsan, 2004, p. 294). Customer loyalty is necessary for ensuring that organizations remain profitable while also achieving growth through reaching out to new market grounds. The importance of customer loyalty in the world of economics has developed gradually as an area of study especially business to business (B2B) environments. This is due to the need to study and identify factors that ensure customer loyalty is maintained and even increased, according to Haghkhah et al. , (2013, p. 156). Haghkhah, et al., (2013, p. 156) further noted that increased competition for customers in the market signifies that business ought to react even faster and more specific to the demands and wants of clients in order to win their loyalty. For this reason, marketers in most organizations tend to focus on customer retention techniques and also to lay an emphasis on increasing their loyalty levels. In order to achieve this, B2B has offered vast opportunities to ensure that most organizations achieve their objectives of customer retention and loyalty. Thus, the latter shows the importance of understanding customer retention and loyalty as an important area of the research study. Customer loyalty is viewed as a behavior of repetitive buying and further developed moving forward with factors such as antecedents, consequences, and factors. This has led the researcher to gain an interest in conducting further research on customer retention and loyalty, therefore, this research paper will be on the various ways and techniques that organizations can implement in order to increase customer loyalty in a B2B context Customer loyalty According to Haghkhah, et al., (2013, p. 157) a high rate of loyalty in a B2B environment is a competitive advantage to the seller due to the clients willingness to pay a higher price for goods and sensitive since they start becoming less price sensitive as a result of trust that has been gained. This means that the income generated is likely to increase and remain stable to move forward Customer loyalty is viewed as a strategy that aims at ensuring customers gain behaviour of repetitive purchasing from the same company. Customer loyalty in a B2B environment achieves a mutual reward that benefits both the customer and the organization. It is usually considered as ways of gaining competitive advantage by an organization over its competitors. Various companies have applied the strategy of maintaining customer loyalty since it is considered cheaper in regard trying to gain new customers in order to increase their revenue base. ÄÅ'ater.T ÄÅ'ater.B (2010, p. 1322) view customer loyalty based on activities such as contract renewal, making recommendations to clients and increasing patronage in a business to business environments. They further note that these factors will likely influence the level of loyalty to clients of an organization. In other research, customer loyalty in a B2B environment is based on the experiences of the client, the future expectations that a client may have about the organization and the frequency at which a customer buys goods and services from the organization( haghkhah, Abdul Hamid, Ebrahimpour, Roghanian, Gheysari, 2013, p. 158). Further, (ÄÅ'ater ÄÅ'ater, 2010) notes that in order to influence the loyalty of clients in a B2B context, and then the organization has to understand the behaviour of the client and the attitude of the client. Literature review 2.1 Limitations and Gap in Literature The field of customer loyalty is one that has much information, but very little attention has been given to business-to-business scenarios. Most previous research has mainly focused on the customer’s point of view (Mascareigne, 2009). This could be because most view customer retentions as a behavioral factor. (Ranaweera Prabhu, 2003) In any economy, businesses have to transact to perform their daily operations. Some businesses, such as audit firms, exist to serve other businesses. Extensive research on this area could aid other businesses to learn the dynamics of customer loyalty amongst themselves. A major limitation that was also experienced in the research was the over generalization of the research based on a B2B context. Since different businesses have different operations and strategies, some aspects may works for a certain sector that may not necessarily work for another. For example, concepts that may be used to increase customer loyalty in the banking sector, may not work in the manufacturing sector. According to Buttle (2008, p. 267) commitment is defined as the relationship that exist between the two firms and is likely to be terminated at a reasonable future date. In a B2B environment, the commitment shared by the two firms is usually on a mutual agreement. Doma (2013, p. 72) notes that commitment between two firms is usually bonded by trust among the two firms. The level of trust that is usually shared by the two or more firms that conduct business affects their commitment framework. The more a firm is committed to another increases the level of loyalty shared by the two firms. Moorman Rust (1999, p. 183) in their research notes that commitment is usually the level of effort that is put by firms in ensuring a valuable relationship enjoyed by the two firms is maintained in the long term. The relationship usually has economic benefits for the two firms in their bid to ensure they remain profitable in their operations. For this reason, there exists a belief among organizations that the relationship has economic benefits; thus efforts are put in maintaining it. However, according to Hennig-Thurau (2004, p. 463) states that many scholars tend to argue that there is no major difference between loyalty and commitment. That school of thought has been dismissed by Morgan Hunt (1999, p. 24) who argued there is a difference between loyalty and commitment. They, however, noted that the two are related, with a commitment being an antecedent of loyalty. This means that commitment is a factor in B2B environment that will increase the level of loyalty. This also meant th at the existence of commitment had a strong positive impact on the level of commitment. Shabbir et al. (2007, p. 280) in their research demonstrated that commitment is an antecedent of loyalty. They argued that commitment in the B2B environment, it played a central role in ensuring that loyalty is always maintained and even increased to higher levels. Sharma, et al. (2006, p. 77) in their study note that commitment is the situation whereby there is a desire to make a relationship stronger with another person or even group due to familiarity or even friendship has that has been developed over time due to the personal interaction that has occurred between the two over a period of time(Eakuru Mat, 2008, p. 125). Therefore, commitment should be as a result of identifying the values that are shared commonly between two organizations. It is crucial to note that the customer will retain a relationship with another party due to the positive effect they have with the supplier. At times, a client may be forced to continue staying in a relationship with another party due to lack of valuable options that may be available to them (Fullerton, 2005, p. 1388). However, most relationships are maintained with a commitment as a result of the benefits that both parties will benefit from (Brandi, 2001, p. 67). When commitment is the guiding principle of B2B environment, and one organization performs poorly in comparison to the incumbent organization, then due to the level of commitment shared the partners are unlikely to switch to other options (Stephan , 2002, p. 20). This makes a commitment an underlying factor that will help in influencing the level of loyalty in a B2B environment (Stephan , 2002, p. 33). Akin (2012) gives an example, in comparing the loyal between customers with low loyalty and customers with high loyalty and explains that customers with high loyalty will be not be swayed by discounted prices from other suppliers. Therfore, the higher the level of commitment that will be shared between organizations an increase in loyalty levels between the organizations will be experienced. If the level of commitment is increased through activities such as contract renewal and making of recommendations to the other organization, it will in turn increase the level of loyalty enjoyed by the two firms. Therefore, if organizations want to increase the rate of exit by their clients, then they have to build a relationship that will be founded on a commitment. Commitment will in turn increase the level of loyalty in a B2B environment. This will ensure that the future of the organization is maintained as it will continue making profit. In a study conducted by CITATION Gus05 l 1033 (Gustavsson Lundgren, 2005) they give an example whereby airline companies use their frequent flyer programs as a means to enhance repeated purchase through provision of economic incentives to ensure that they increase and also maintain loyal among their clients. 2.2 Theories and Methodologies A common principle that has emerged from the total quality management (TQM) movement is that the decisive path, to retaining customers, is to satisfy their needs (Colby, 2013). The theory holds that if by identifying what customers expect and by meeting these requirements and expectations, these customers are less likely to opt for the services given by a competitor. Past research conducted by Colby (2013) has shown a positive relationship between satisfaction and loyalty. In other words, if a client is satisfied with the services offered by a business, the client is bound to be loyal to the business. Other studies have also identified a positive relationship between service quality and customer loyalty (Van Es, 2012). However, a certain level of satisfaction does not always guarantee the desired loyalty. In a certain survey, Colby suggested four indicators of customer loyalty and this include; demographics, past behavior, perception of gain or loss of switching to a different brand and attitudes towards openness to new brands. Studying these four indicators can give a better understanding of customer loyalty. For instance, if a business expects to save on costs by transacting with another business, then they are most likely to be loyal to that particular partnership. The attitudinal approach takes a view of purchase behavior and tends to explain in terms of values, beliefs and attitudes. Deterministic theory entails the logical relationship between variables and researchers in this field are responsible for identifying which variables affect customer loyalty. It appears to be acceptable to most cognitive researchers that attitude comes before behavior in a scenario that involves repurchasing a product and is very important because attitude comes before a choice. The behavioral approach holds that internal processes cannot be measured and, therefore, have no place in research (Bennet Bove, 2002). Understanding customer loyalty in a B2B scenario is a long term relationship regardless of the importance of the transactions. Both methods may differ in views but can be both used to understand the concept. Although customer loyalty research has evolved over the years, most of this research uses a logical empiricist paradigm(Paavola, 2006). Information about customer loyalty has been derived mainly from cognitive psychology, with theories about attitude forming most of the work. Current theoretical framework could, therefore, bring a new perspective into the loyalty research. Paavola (2006) uses the social constructionism paradigm to examine the notion of customer loyalty critically. The study gives a detailed description of customer loyalty that is based on the social reality of customers. The results imply that different types of loyalty should be taken into considerations when making managerial implementations. Categorization can also be very beneficial when it comes to future loyalty research. Most theories, which are associated with loyalty studies, deal with issues such as loyalty programs, customer satisfaction, customer value, service quality and social bonds (Jacobsen, Olsson, Sjovall, 2004). A model constructed by Jacobsen, Olsson and Sjovall (2004) shows that social bonds have the most significant effect on customer loyalty with companies in the banking sector. The study shows that the most important factors, in maintaining customer loyalty in the banking sector, were social bonds and personnel. This is because, banking services are very similar and to survive in such as market, strong competitive personnel are required to make the right connections. The same study revealed that monetary benefits are not a significant factor in that area of business. According to Kuusik (2007), the factors, trustworthiness, satisfaction, importance of relationship and image are important factors that play a role in the different levels of customer loyalty. Traditionally, most research has focussed on either the influence of individual factors on loyalty or the nature of different levels of loyalty. It is important to not only view loyalty through behavioural criteria, but also attitudinal criteria as well. Behavioural clients could be divided into; forced to be loyal, functionally loyal and loyal due to inertia (Kuusik, 2007). For instance, in a B2B context, when a certain company is a monopoly, getting supplies from them is the only logical answer, and this forces a company to be loyal by force. Businesses can be loyal by inertia due to the importance of a certain process. If the process is of low importance, then there is practically no need to get another partner. This can happen in situations where the transaction is routine such as trash- pickup. Functionality loyalty is gained from when organizations have to partner with other organizations because they have an objective reason to be. Research has shown that inertia is a situation opposite to loyalty CITATION Aki12 l 4105 (Akin, 2012). For example, a business may select another business since they require minimal effort to reach them. Dahlgren (2005) used multivariate data analysis techniques to build a link between dimensions of brand loyalty and to capture the different levels of customer loyalty. The result showed several differences in the loyalty dimensions. In a similar study, Kuusik (2007) uses a LOGIT regression model to determine the significant factors that affect customer loyalty. The model comprises of various factors that affect customer loyalty. The study reveals that image, satisfaction, importance of relationship and trustworthiness are the most significant factors in loyalty research. According to East et al. (2005) the definition of loyalty is useful if they can be used to predict phenomena such as search, retention, and recommendation. The authors establish that combination measures of customer loyalty often act as poor indicators of consumer loyalty as compared to other singular indicators such as recommendations. Apart from viewing these combinations to be of limited value, the research also establishes that there is no form of loyalty that always predicts different loyalty outcomes and a general concept of loyalty should be abandoned (East, Gendall, Hammond, Lomax, 2005). For instance, instead of using indicators such as loyalty programs and money rewards, researchers should either look for retention of customers and any recommendation given by them. 2.3 Identifying relationships between ideas and practice to increase loyalty in a B2B context Various ideas have been drafted in order to increase customer loyalty in a B2B context. For example, from the above review, it is noted that identification of the companys prospects and acting on them will help in increasing the loyalty. However a company can deliver on all the needs of their clients, but the delivery of their services will influence the level of loyalty moving forward. If when delivering all the needs of their client, and they produce a poor delivery service, then this will likely lead to a decrease in loyalty level. For example according to Akin (2012) factors that help increasing the loyalty of customers is high-level service quality delivered by firms that will lead to a high level of customer satisfaction. In another scenario, companies tend to try and find ways in which they can influence the frequency at which their clients access their websites for information. However, research indicates that half of the customers get information from their website. The lack of companies to invest and provide websites that are easy to access and provide the necessary information to their clients will lead to a decline in the level of loyalty. For this reason, there is a clear distinction between the ideas developed to increase loyalty and the practices a company will adopt. Conclusion From this literature review, it can be shown that various researches have tried to establish the existence of a positive relationship between loyalty and aspects such as service quality and customer satisfaction. Some studies have employed the use of correlation analysis to investigate this relationship. Correlation research allows a researcher to determine whether a relationship between variables exists, it allows one to define the extent of the relationship between the variables (Gall, Gall, Bord, 2005). Qualitative and quantitative research methods both have their benefits and drawbacks. For instance, when the correlation between two variables has been established, it still does not tell the researcher what should be done, but rather what can be done. Qualitative methods, as used by Paavola (2006), can also bring out knowledge that is not familiar with other researchers. The results can also be influenced by the researcher’s personal biases. However, some of these studies tend to cover wide areas that may take long periods of research. The benefits of customer retention have been recognized by many researchers (Feihua, 2011). In the business to business scenario, certain aspects of retaining a customer bring out themselves than conducting business with the ordinary customers. For instance, paying attention to the ordinary, like attending meetings on time is not a necessary, but a crucial habit to consider. In a B2B relationship, the parties are more defined, and this is based on the assumption that both parties are seeking common benefits in the relationship (Oy, 2010). In a normal business to customer relationship, the dissolution of the relationship ends up in the consumer leaving the services of the provider. In the B2B setup, the end of the relationship is thought in terms of a process while in switching is thought as just as a change in the relationship. In customer loyalty research, perhaps it would be of vital importance to consider the industry in which the research is being conducted on. In industries wher e the businesses provide similar services, social bonds could be the prevalent factor that promotes consumer loyalty between businesses. In other industries, where the services offered are different, probably loyalty programs and monetary rewards could be the way to win customer loyalty. References Akin, E. (2012). Literature Review and Discussion on Customer Loyalty and Consciousness. European Journal of Economics, Finance and Administrative Sciences, 158-170. Brandi, J. (2001). Building Customer Loyalty: The 21 Essential Elements in Action. Texas: The Walk The Talk Company. Buttle, F. (2008). Customer Relationship Management (2nd ed.). New York: Routledge. Doma, S. A. (2013). Relationship Quality as Predictor of B2B Customer Loyalty. SYSTEMICS, CYBERNETICS AND INFORMATICS, 111(1), 72-78. Gustavsson, S., Lundgren, E. (2005). Customer Loyalty. Lulea University of Technology. Haghkhah, A., Abdul Hamid, A. B., Ebrahimpour, A., Roghanian, P., Gheysari, H. (2013). Commitment and Customer Loyalty in Business-To-Business Context. European Journal of Business and Management, 15(19), 156-164. Lam, S. Y., Shankar, V., Erramilli, M. K., B. M. (2004). Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context. Journal of the Academy of Marketing Science, 32(293), 294-311. Bennet, R., Bove, L. (2002). Identifying the Key Issues for Measuring Loyalty. QUT Digital Repository, 1-29. ÄÅ'ater, T., ÄÅ'ater, B. (2010). Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships. Industrial marketing management, 39(8), 1321-1333.Colby, C. (2013, December 9). A New Paradigm for Understanding Customer Retention. Retrieved from Rockbridge: http://rockresearch.com/a-new-paradigm-for-understanding-customer-retention/ Eakuru, N., Mat, N. (2008). The application of structural equation modeling (SEM) in determining the antecedents of customer loyalty in banks in South Thailand. The Business Review, Cambridge, 10(2), 129-139. East, R., Gendall, P., Hammond, K., Lomax, W. (2005). Consumer Loyalty: Singular, Additive or Interactive? Australian arketing Joural, 10-17.Feihua, Q. (2011). Customer Retention in E-commerce business. Haaha-Helia University press, 1-56. Fullerton, G. (2005). How commitment both enables and undermines marketing relationships. European Journal of marketing, 39(11), 1372-1388.Gall, J., Gall, M., Bord, W. (2005). Applying educational research: A practical guide (1st ed.). Boston: Pearzon. Hennig-Thurau, T. (2004). Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention. 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The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting. international journal of service industry management, 374-395. Shabbir, H., Palihawadana, D., Thwaites, D. (2007). Determining the antecedents and consequences of donor †perceived relationship quality—A dimensional qualitative research approach. Psychology Marketing, 24(3), 271-293. Sharma, N., Young, L., Wilkinson, I. (2006). The commitment mix: Dimensions of commitment in international trading relationships in India. Journal of International Marketing, 64-91. Stephan, B. (2002). Customer Loyalty Programs and Clubs (2nd ed.). London: Gower Publishing, Ltd. Van Es, R. (2012). The Relationship between Service Quality and Customer Loyalty, and its Influence on Business Model Design. Universiteit Twente, 1-85. Source document